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That’s why OÖG

Why do people choose to become caregivers? Together with Oberösterreichische Gesundheitsholding, we gave caregivers a voice and showed what makes their profession so unique.

Under the slogan „Darum OÖG” (That’s why OÖG), moving stories were told across a variety of social media ads, an out-of-home campaign, and radio spots –with a strong response.

143.000

Video Views

3,36 Mio.

Ad Impressions

10.000

Interested users on the landing page

A stage for impressive stories from everyday nursing care.

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