References
Krone Sonne – PV systems sales
The campaign is designed to target individuals who are already genuinely interested in a PV system, a solar check, or a consultation appointment, and guide them step by step toward the desired action. At its heart is a clearly structured digital funnel that accompanies users from their first click to the final booking.
The target group comprises private households in Austria that are looking to switch to renewable energy and are interested in complete photovoltaic solutions.
Website tracking was comprehensively reviewed and revised along the entire order process so that all relevant conversions are correctly recorded in Meta Ads Managers and Google Analytics and assigned to the respective campaigns. This provides reliable data for optimizing the funnel and campaign performance.
+44% Degrees
Compared to the previous year
+165% Conversions
On Meta
86% CPA reduction
Compared to the previous year
Increase in efficiency
Through continuous optimization
