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Aktionsfinder – App Installations

The campaign’s task was to maximize app installs and first opens in the long term using a data-driven performance strategy. The core objectives were to establish an efficient always-on setup that delivers stable download figures and keeps the cost per first open permanently below a defined efficiency indicator. At the same time, the campaign was to remain scalable and be continuously optimized across all platforms.

The target audience included price-conscious, digitally savvy consumers who regularly compare flyers, current offers, promotions, and brochures from supermarkets, drugstores, and other retailers. This includes deal hunters, household managers, bargain hunters, and users who actively search for weekly discounts and shopping inspiration.

A key foundation of the campaign setup was clean app tracking, supported by Adjust as the Mobile Measurement Partner (MMP). Regular reporting ensured transparency on CPI, first opens, and relevant in-app events.