References

Homepage / References

Post: Let’s go

With the aim of inspiring young talent to pursue a career at Austrian Post, the 2022 apprenticeship program was given a completely new look. Austrian Post opted for a modern, digital approach to anchor the values of stability, future security, and teamwork in a colorful, dynamic world – tailored precisely to the realities of young people’s lives.



Under the campaign slogan “Lezzz Go Lehre” (Let’s go apprenticeship), we put the next generation at the center and met them on equal terms – young, digital, and self-confident. With TikTok as our central medium, we succeeded in building real proximity to the target group and achieving impressive results.