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Light of Creation: Votivkirche

Light of Creation, a 30-minute light and sound installation, brought the story of creation to life in spectacular fashion at Vienna’s Votivkirche church – a cultural experience unlike anything Austria had ever seen before. The goal was to build awareness from scratch and increase ticket sales among tourists and Viennese residents.

Through a data-driven campaign on Meta, TikTok, Google Ads, and YouTube, combined with geo-targeting, retargeting, and influencer collaborations on TikTok and Meta, the target audience was addressed with pinpoint accuracy – with impressive results.

11.000

Tickets sold

60

Sold-out days

95 %

Lower CPA

58 %

Video Completion Rate

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