Technology and innovation

adverserve
your
future vision

Technology
and innovation

Adtech and Innovation – digital opportunities for greater advertising success

Is your goal to always communicate using state-of-the-art technology?
That’s great – ours is too!
How can you use the latest marketing technologies to make your campaigns more efficient?
How can you benefit from automation?
We’ll show you how to evaluate and implement the right advertising technologies for your company to make your marketing fit for the future.

Cookieless Advertising: future-proof advertising without third-party cookies

The digital advertising world is changing – cookie-less advertising is the answer to new data protection requirements. We show our customers how they can efficiently reach their target audience even without cookies and make their data strategy future-proof.

Targeting without cookies – precise, data-secure, effective

Whether contextual targeting, data clean rooms, or identity solutions: we use state-of-the-art technologies to make optimal use of first-party data. Our experts provide support in implementing powerful strategies for the post-cookie era.

Switch to cookie-free marketing now – we’ll show you how.

Customer testimonials

Our partnership with adverserve in the area of cookie consent management and onsite user tracking was characterized by technical precision, strategic thinking, and a shared understanding of data protection and user experience. Together we implemented a GDPR-compliant solution.

Marko Milosevic
Solution architect
Österreichische Post
Together with adverserve, we achieve top results in performance marketing. Ongoing testing, close monitoring and continuous optimization help us not only to achieve our KPIs, but to exceed them on a regular basis.

Rebecca Jelenko
Lead online marketing and digital tracking and analytics
Österreichische Post

Services

Tech consulting

Increase the impact of your advertising campaigns and improve cost efficiency. Our tech consulting service will introduce you to the latest trends and opportunities in advertising technology. We advise you based on your individual goals, work with you to determine the status quo, and use this information to develop your individual tech strategy. Learn how to benefit from your company data in the long term and how to use your data strategy to achieve your goals.

Adtech

Modern marketing technologies help you plan and design your campaigns and, above all, measure their success. Take advantage of the wide range of analysis and advertising tools, software, and services offered by modern marketing technologies. Put the customer journey in our hands: from planning and media buying to analyzing your target group data. We’ll tell you which technologies you can use to achieve the best possible competitive advantage.

Cookieless advertising

The elimination of third-party cookies calls for new data strategies and new advertising concepts in order to continue reaching users in a targeted manner in the future. From modern contextual targeting identify solutions to data clean rooms, we offer new and innovative solutions for data-driven marketing without third-party cookies.

Data strategy

As data experts, we show you how you can benefit from your company data in the long term while strictly complying with the GDPR. When developing your data strategy, we focus on connecting different data sources and intelligent consolidation. This enables us to significantly increase the impact of your advertising campaigns and cost efficiency. We support you in successfully integrating your data strategy into your digital strategy.

Hosting

Nowadays, having a web presence is a matter of course. We take care of hosting for you – regardless of how extensive your website is. We offer professional solutions with direct support at competitive prices. Take advantage of our technology partnerships and leave it to us to upload advertising material, create hosting links, and provide all the services that make for a successful website.

Know-how center

Benefit from our 25 years of experience. At our Know-how Center, we offer marketing workshops, courses, and training sessions. Tailored to your needs, our specialists are there for you, creating your individual training program and preparing you for the challenges and opportunities of today and tomorrow.

We implement the most suitable cookie consent management solution for website operators to ensure that all data protection regulations are complied with before user data is collected. In addition, we act as a strategic partner in the area of onsite user tracking. We support our customers with the technical integration of tracking technologies and the analysis of user data and associated individual reports.