References
bank99 financing campaign
National advertising campaign for bank99’s two financing products: consumer loans and home loans. The aim was to promote the image of both products via traditional and digital channels. In addition to awareness, a performance component was also planned for digital media, with a maximum CPA set as the KPI target, particularly for consumer loans, as these could be taken out online.
In addition to the aforementioned target CPA, the challenge was to address two very different target groups with a relatively small budget. A consumer loan is taken out much more quickly than a home loan, which usually requires a longer consideration period and more advice.
Target CPA
met by the customer
Click-through rate
above average from 1.43 to 1.70%
Market research
included