References
Austrian Post’s Yelllow Launch Campaign: High-Reach Media Planning by adverserve
With the market launch of Yelllow, the Austrian Post’s new mobile phone package, adverserve developed the digital media strategy and was responsible for media planning for the Austria-wide launch campaign.
The goal of the digital advertising campaign was to quickly raise awareness of the new mobile phone brand, build reach, and achieve high visibility among relevant target groups.
To maximize attention, adverserve relied on eye-catching premium placements.
Highlights included a large-scale site takeover on the DER STANDARD homepage and the use of the Dynamic Head video format“ on austria.com/plus.
The reach and performance metrics for the two premium placements were impressive:
Dynamic Head on austria.com/plus
- Viewability of 89%
- Average visibility of 16 seconds
- 60% complete video views – an impressive figure for a digital branding campaign.
Site update on the DER STANDARD homepage
- 284,000 unique visitors in one day
- 987,206 impressions
- 13,292 clicks
- CTR of 1.35% (an exceptionally high figure for this format)
Services offered by adverserve
- Digital Media Planning
- Reach and Branding Campaigns
- Special Advertising Formats & Site Customization
- Dynamic Head Video Production
- Campaign Management & Performance Monitoring
89%
Viewability
16 Seconds
Average Visibility
60%
Total video views
284.000
Unique Clients in a Day
