Data protection

With this privacy policy, adverserve informs customers, suppliers, and other affected parties about the processing of personal data by

  • adverserve GmbH, with its registered office at Rochusplatz 1, 1030 Vienna, Austria,

(hereinafter referred to as “adverserve”) in the activities listed in this privacy policy.

1. CONTRACT PROCESSING & INITIATION

As the responsible party, we process personal data from our customers and suppliers that is necessary for the fulfillment of the respective contract and in accordance with corporate and tax law (legal basis: contract fulfillment in accordance with Art. 6 (1) (b) GDPR and legal obligation in accordance with Art. 6 (1) (c) GDPR). For this purpose, we process customer data generated by us, namely first name, last name, business address, business telephone numbers, and business email address, as well as data provided to us by (potential) customers. The provision of data is required by law and contract because it is necessary for the conclusion of a contract, meaning that failure to provide it would result in no contract being concluded.

Both in the context of contract initiation and with regard to existing customers, the contact details of the (potential) customer and data in connection with the services to be provided by us are also processed in order to provide regular information about new offers, technical developments in connection with the services to be provided by us, etc. (Legal basis: legitimate interests of customer service and acquisition in accordance with Art. 6 (1) (f) GDPR, whereby the data subjects have the right to object in accordance with Art. 21 GDPR – see below for details on data subjects’ rights).

The data will be processed during the term of the contractual relationship or during contract negotiations. Any further processing will be carried out in accordance with tax and corporate law for a period of seven years.

Order processing: Personal data is only transferred to or within our companies (see below) or to third parties (information about which is provided in the context of service provision) within the framework of an order processing agreement (recipient as order processor).

2. TRANSFER OF PERSONAL DATA TO THIRD COUNTRIES

2.1. If personal data is processed in a third country (non-EEA country), we will only transfer or disclose it on the basis of one of the following reasons:

a) Existence of an adequacy decision by the European Commission

b) Existence of appropriate safeguards such as standard data protection clauses, only after a documented case-by-case assessment of the adequacy of the level of protection

c) Existence of consent from the data subject, provided that none of the justifications described in point 2.1 a above apply. In doing so, we will of course fully comply with any additional regulations (including the Telecommunications Act). You can revoke your voluntary consent at any time with effect for the future.

2.2. Transfer of cookies to third countries: With your express consent, data may be transferred to a third country (Art. 49 (1) (a) GDPR). We hereby inform you of the possible risks associated with an intended data transfer and the lack of adequate data protection safeguards (Section 2.1).
We use various cookies and similar technologies (“cookies”) on our website, which are used by us and third-party providers to process personal data. These third-party providers include Google LLC, which is based in the USA and processes data there. The European Court of Justice has not certified the US as providing an adequate level of data protection. In particular, there is a risk that your data may be accessed by US authorities for control and surveillance purposes and that no effective legal remedies are available against this. Before we set cookies and transfer your data to these companies, we ask for your express consent (Art. 6 (1) (a) GDPR in conjunction with Art. 49 (1) (a) GDPR) and provide you with detailed information about the relevant data processing (in particular about the purposes, data categories, and storage period). You can find this information about individual cookies under “Edit cookie settings”. You can revoke your consent at any time with future effect by adjusting your preferences under “Edit cookie settings” on our website. We would also like to point out that we are working intensively to implement (additional) appropriate safeguards in accordance with Art. 46 GDPR as an alternative legal basis for these data transfers.

2.3. The use of Facebook results in the transfer of data to third countries. The transfer takes place in anonymized or pseudonymized form. For more details, please refer to 4.7.

3. WEBSITE AND NEWSLETTER

3.1. Website

adverserve GmbH, Rochusplatz 1, 1030 Vienna, is responsible for the content of this website and the associated data processing.

When you visit our website, we automatically collect (non-personal) data that is transmitted to us from your computer or mobile device. Data collected during your visit to our website is not linked to other available data.

Furthermore, we store and process the (personal) data that you provide when you subscribe to our newsletter. The data provided to us is used for sending the newsletter and for marketing activities by adverserve. By subscribing to the newsletter, the user expressly consents to the use of the data provided for the aforementioned purposes. Data for marketing purposes is processed for a period of 5 years.

The following data is collected when you visit our website or subscribe to our newsletter:

  • Device ID, device type, computer and connection information, statistical data on page views, traffic times to and from websites, referral URL, advertising data, IP address, and standard weblog information.
  • anonymous data collected by our cookies.
  • the email address you provided when you signed up for our newsletter.

The data we receive from you when you visit our website or that you provide to us when you register for our newsletter is stored and processed by us using automated systems and is used exclusively for internal marketing purposes by adverserve. adverserve does not collect and store usage-related data within the scope of technical possibilities, but only to the extent that this is absolutely necessary for the purposes described in this privacy policy. The data collected will not be passed on to third parties.

3.2. Newsletter

adverserve operates a newsletter through which we keep our customers informed about our company, our products, and our services. If you have registered to receive our newsletter by providing your email address, this email address will be used by adverserve for its own marketing purposes. You can unsubscribe from this newsletter at any time free of charge. The newsletter subscriber expressly agrees that the data may be electronically collected, stored, processed, and used by adverserve for advertising purposes. The newsletter can be unsubscribed at any time via the “Unsubscribe” link in the newsletter itself.

The data listed in this privacy policy is processed on the legal basis of contract fulfillment (Art 6 Abs 1 lit b GDPR), consent (Art 6 Abs 1 lit a GDPR), and/or to protect our legitimate interests (Art 6 Abs 1 lit f GDPR).

Our legitimate interest is to inform customers and potential customers about our services. Customers and their employees do not have to expect any disadvantages from the use of the data listed.

4. USE OF COOKIES

Cookies and similar technologies (referred to as “cookies” in this document) are used on our websites. They serve to make our offering more user-friendly and effective.

Cookies are small text files that we transfer via our web server to the cookie files of the browser on your computer’s hard drive, which are stored on your computer and enable us to analyze your use of the website. This enables our website to recognize you as a user when a connection is established between our web server and your browser. Cookies help us to determine the frequency of use and the number of users of our website.

Partners, known as cookie providers, may also place cookies on our websites; this serves either to improve our own products and services, as if we had set the cookies ourselves. For example, to understand how our websites are used, we work with analytics partners, including Google and Facebook.

We inform you about the use, scope, and type of cookies via the consent management tool and under “Edit cookie settings.”

Apart from technically necessary cookies (strictly necessary cookies), which may be set on our websites without your consent, in particular in accordance with § 96 TKG (Telecommunications Act) and on the basis of our legitimate interest (provision of a functioning online service offering) in accordance with Art. 6 (1) f GDPR, you can actively consent to or reject the use of performance cookies and cookies for marketing purposes before they are set.

We have set up a cookie consent management tool that explains the cookies we use in more detail (in particular, name, purpose, lifetime, provider) via a cookie banner when you first visit the respective website. Here, you can either give your general consent to the use of cookies before they are set, or make a more detailed selection based on cookie category or, within this cookie category, based on individual cookies/cookie providers. You can revoke or change your consent and selection at any time by clicking on “Edit cookie settings.” If additional cookies or cookie providers are added after you have given your consent, a cookie banner will be displayed again and you can make your active selection. In the Cookie Consent Management Tool, each cookie provider is listed individually and their privacy policies/data protection notices are available; from these, you can obtain further information, in particular how their cookies can be deactivated if necessary.

In addition, you can set your Internet browser so that it does not accept cookies. If you decide not to accept cookies, you can still visit our website.

You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general, and activate the automatic deletion of cookies when closing the browser.

If the storage of any cookies that require consent is rejected, this may lead to functional restrictions on the website(s).

4.2. Further information about Google Analytics

This website uses Google Analytics, a web analytics service provided by Google Inc. (“Google”), only with your express consent. Google Analytics uses cookies. The information generated by the cookie about your use of this website (including your IP address) is transmitted to a Google server in the USA and stored there. Google will use this information to evaluate your use of the website, to compile reports on website activity for website operators and to provide other services related to website activity and internet usage.

Google may also transfer this information to third parties if required by law or if third parties process this data on behalf of Google.

You may refuse the use of cookies by selecting the appropriate settings on your browser; however, please note that if you do this, you may not be able to use the full functionality of this website. By expressly consenting via our consent management tool, you agree to the processing of data about you by Google in the manner and for the purposes set out above.

You can revoke or change your consent and selection at any time via “Edit cookie settings”.

4.3. Further information on the advertising functions of Google Inc.

Once we understand what you are interested in, we can show you relevant and helpful information. Google Display & Video 360 (Google DV360) and Google Adwords (Google Ads) are used to place and manage various advertisements.

We use Google Ads and Google DV360 to draw attention to our offers using advertising media on external websites. We can determine how successful the individual advertising measures are in relation to the data from the advertising campaigns. Our aim is to show you advertising that is of interest to you, to make our website more interesting for you, and to achieve a fair calculation of advertising costs.

These advertising materials are delivered by Google via so-called “ad servers.” To do this, we use ad server cookies, which can be used to measure certain parameters for measuring success, such as the display of ads or clicks by the user. If you access our website via an advertisement delivered by Google, Google Ads or Google DV360 will store a cookie on your device. These cookies usually expire after 30 days and are not intended to identify you personally, but it is possible to assign individual users by recognizing their browser.

If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered or logged in, it is possible that the provider will find out and store your IP address.

Once you have given your consent and made your selection, you can revoke or change it at any time under Edit cookie settings.

4.4. Further information about Google Remarketing

In addition to Google Adwords, we use the Google Remarketing application. This is a process we use to target you again. This application allows our advertisements to be displayed to you when you continue to use the internet after visiting our website. This is done using cookies stored in your browser, which Google uses to record and evaluate your usage behavior when you visit various websites. This allows Google to detect your previous visit to our website. According to Google, the data collected as part of remarketing is not merged with your personal data, which may be stored by Google. In particular, according to Google, pseudonymization is used in marketing. For more information about data protection at Google, please visit: https://www.google.com/intl/de/policies/privacy.

Once you have given your consent and made your selection, you can revoke or change it at any time under Edit cookie settings.

4.5. Further information about Adform

This website incorporates tracking points from Adform, Wildersgade 10B, 1408 Copenhagen, Denmark. This enables adverserve Holding GmbH and its subsidiaries to track users’ actions after they have visited and navigated the websites. The data collected remains anonymous. This means that individual users’ data cannot be viewed. The collected data is stored and processed in Adform in encrypted form. We cannot use this data to identify individual visitors to our website. This application allows our advertisements to be displayed to you when you continue to use the internet after visiting our website. This is done using cookies stored in your browser, which are used to record and evaluate your usage behavior when you visit various Adform websites. This allows Adform to detect your previous visit to our website. For more information, please click here https://site.adform.com/privacy-policy-opt-out/.

Once you have given your consent and made your selection, you can revoke or change it at any time via “Edit cookie settings”.

4.6. Further explanations on addition

Furthermore, this website uses components from ADITION Technologies AG (hereinafter referred to as “Adition”), based in Düsseldorf. Adition enables us to display digital advertising material. Adition sets a cookie for this purpose. All information stored in the cookie is technical in nature and enables us, among other things, to track how often certain advertising material is displayed.

Further information about the Adition cookie, including its validity period, can be found on our website under Edit cookie settings.

You also have the option to object to the collection of data generated by the Adition cookie relating to your use of this website and the processing of this data by Adition, and to prevent this from happening. To do so, click on the opt-out link provided at https://www.adition.com/kontakt/datenschutz/, which will set an opt-out cookie. If the cookies on your system are deleted after you object, you will need to click on the link again and set a new opt-out cookie. Please note that in this case, you may not be able to use all the functions of this website to their full extent. Adition’s applicable data protection regulations can be found at https://www.adition.com/kontakt/datenschutz/.

Once you have given your consent and made your selection, you can revoke or change it at any time under Edit cookie settings.

4.7. Further information about Facebook, Instagram, and LinkedIn

For the same purpose, namely the display of customized advertising information, Instagram Ads, Facebook Ads, and LinkedIn Ads can also be activated with your consent. The information is not personal. User-related information is stored on servers in the European Union (Ireland) and the EEA, as well as in third countries, for 90 days.

Facebook, Instagram, and LinkedIn pixels enable us to check whether a user was redirected to our website after clicking on our Instagram, Facebook, or LinkedIn ads. Instagram, Facebook, and LinkedIn pixels use cookies, among other things, which are stored locally in the cache of your web browser on your device. If you are logged in to Instagram, Facebook, or LinkedIn with your user account, your visit to our website will be noted in your user account. The data collected about you is anonymous to us, so it does not allow us to identify users. However, this data can be linked to your user account on Instagram, Facebook, or LinkedIn.

The user-related information is stored on servers in the European Union (Ireland) and the EEA, as well as in third countries. The cookies set have a lifetime of up to 2 years.

Further information on data protection at Facebook can be found here: https://www.facebook.com/privacy/explanation. Information on data protection at Instagram can be found here: https://www.facebook.com/help/instagram/155833707900388.
Information on data protection at LinkedIn can be found here: https://de.linkedin.com/legal/privacy-policy

You can revoke or change your consent and selection at any time at https://www.adverserve.com/cookie.

5. SERVER LOG FILES

In order to optimize this website in terms of system performance, user-friendliness, and the provision of useful information about our services, the website provider automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. This includes your Internet Protocol address (IP address), browser and language settings, operating system, referrer URL, your Internet service provider, and date/time.

The temporary storage of the IP address by the system is necessary to enable the website to be delivered to the user’s computer. For this purpose, the user’s IP address must remain stored for the duration of the session.

The data is stored in log files to ensure the functionality of the website. We also use the data to optimize the website and to ensure the security of our information technology systems.

We reserve the right to check this data retrospectively if we become aware of specific indications of illegal use.

6. YOUR RIGHTS AS A DATA SUBJECT

Individuals whose personal data we process have the right to request information about the data processed, the purpose of the processing, and the origin and recipients of their data at any time. A brief email – enclosing a copy of your ID and stating which of our companies you would like to receive information about – sent to data-privacy@adverserve.com is sufficient. We will respond to requests as quickly as possible, but in any case within one month.

In addition, persons whose data is processed have the right, under the conditions specified in the GDPR, to object to the processing of their data, to restrict the processing, and/or to request that their data be deleted or corrected. Again, a short email to data-privacy@adverserve.com, enclosing a copy of your ID and stating your request, is sufficient.

If you have any questions, suggestions, or complaints, you can contact us at any time at data-privacy@adverserve.com.

If data subjects believe that one of the companies listed in this privacy policy is processing their data in violation of data protection regulations, they have the right to contact the authority responsible for data protection (in Austria, this is the Data Protection Authority).

7. DATA SECURITY

Personal data is protected by appropriate organizational and technical measures. These measures relate in particular to protection against unauthorized, unlawful, or accidental access, processing, loss, use, and manipulation.

Despite our efforts to maintain an appropriately high level of care, we cannot rule out the possibility that information you disclose to us via the Internet may be viewed and used by other persons.

We endeavor to ensure that data breaches are detected at an early stage and, if necessary, reported to you or the competent supervisory authority without delay, taking into account the respective data categories that are affected.

7.1 Links to third-party websites and content

The content of our website may refer to other websites and their content. These websites are not subject to the responsibility and control of adverserve. These websites may have separate privacy policies. adverserve is not responsible for the use and content of these websites and accepts no liability or responsibility for them or for the data processing associated with visiting them.

8. DATA PROTECTION NOTICE FOR APPLICANTS

If you apply for a position at adverserve, you will find additional information on the processing of personal data during the application process in our data protection information for applicants. Furthermore, we will also inform you at the beginning of the application process about how adverserve processes your personal data.

If you have any questions about adverserve’s data protection policy, you can contact us at any time by email: data-privacy@adverserve.com.

Status as of June 9, 2021