News
Category Excellent Media-Innovation
adverserve and Post won Silver at the Media Award 2026 with the campaign A Perfect Match – a virtual product placement for Post on the show „Bauer sucht Frau“.
Virtual placements represent a new form of brand communication and an ideal extension of traditional campaigns. This allows even campaigns and products that do not have a dedicated commercial spot to be directly integrated into various formats and video content.
„With the Austrian Post and adverserve, we have found an innovative first-mover partner to launch this new form of advertising in Austria for the first time on Bauer sucht Frau“, says Marie Therese Repper, Director of AdFactory at ProSiebenSat.1 PULS 4 / ATV.
Category Excellent Sustainability in Media
adverserve & Ocean Care win Silver at the Media Award 2026 with the campaign Because Our Planet Is Blue.
Centered on the slogan „Because Our Planet Is Blue“, the campaign features powerful imagery and striking video footage that reveal the unvarnished state of our oceans. It deliberately challenges often idealized perceptions and generates urgently needed awareness regarding marine conservation – even in our own latitudes.
Issues such as shipping, plastic pollution as well as oil and gas extraction are highlighted as constant threats to marine life. Yet, despite the images of destruction and pollution, the campaign conveys the message that it is not too late to save the oceans and their inhabitants.
