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Full house at the adverserve Business Breakfast: How companies are making their marketing data fit for the future

Over 60 companies discussed the future of digital measurability at the adverserve Business Breakfast. The focus was on data protection, consent, AI, and how companies can continue to access reliable marketing data in the future.

First-party data strategies

Together with experts from adverserve, Austrian Post, and JENTIS, it was demonstrated how companies can ensure their digital measurability even under stricter data protection requirements, while simultaneously creating a robust data foundation for data-driven marketing decisions. The focus was on current developments surrounding consent management, first-party data strategies, and server-side tracking.

Server-Side Tracking

The Austrian Post’s practical case study generated particular interest. Based on concrete results, it illustrated the contribution modern tracking architectures can make to improving data quality. The solutions presented demonstrate how companies can regain lost visibility and optimize their marketing efforts on a more solid data foundation.

The numerous conversations and discussions made it clear that topics such as data protection, AI, and digital measurability are no longer solely the concern of marketing or technology departments. Securing and utilizing high-quality data is increasingly becoming a strategic success factor for companies across all sectors.

Trustworthy data

„The future of successful customer communication is based on trustworthy data. With adverserve, we have a partner at our side that combines technological excellence with a deep understanding of our business needs. The solutions we’ve implemented together help us to better understand digital customer relationships and make even higher-quality, data-driven decisions.”
Myron Kohut, Head of Customer Insights, Campaigning & Growth, Austrian Post

„The tremendous response to our Business Breakfast shows how much companies are currently seeking guidance. Data protection, consent, and AI are fundamentally changing the rules of the game in marketing. Our goal is to support companies in operating in a data-driven, efficient, and future-proof manner, even under these new conditions.”
Sabine Auer-Germann, Managing Director, adverserve