Strategic Business Partner
The dynamism of the ad technologies environment opens up multitude of possibilities for optimising profit. By offering our customers innovative and customised solution concepts we guarantee successful management of the digital advertising business. The complexity of the technologies and methods require extensive expertise, but above all strategic thought and action. In a nutshell: technologies are only ever as good as those that use them – and this is where adverserve comes into its own.
As a strategic partner we develop innovative business concepts and digital roadmaps for our customers that ensure long-term success on the digital advertising market. Our consulting services include the conception, planning as well as smooth technical integration in existing IT structures. Before we start any consultation we first identify the individual needs and learn to understand these in detail. This a key factor for success in the development of new business models.
Ad Server Technologies:
We offer many very different premium ad server technologies that map the company-specific needs and processes as part of efficient ad management.
SSP Solutions - Real Time Advertising - Publisher
Without a doubt programmatic marketing is revolutionising the digital advertising market. By integrating leading supply side platforms we open up new possibilities for publishers to achieve even more efficient real-time inventory management. Our high-end SSP solutions are connected to the biggest ad exchanges and DSPs. They enable optimisation in the yield of the media inventory by means of the fully automatic selection of the highest priced campaign for every ad media contact offered right across all channels and ad formats. Every programmatic sales model is supported here – models such as the auction via open market places, private market places or exclusive sales via private deals.
DSP Solutions - Real Time Advertising - Advertiser & Agencies:
Via our demand side platforms we offer advertisers and agencies advertising inventory in real time that is purchased fully automatically via diverse auction mechanisms. Depending on the campaign goal and group targeting the advertising campaigns are purchased or targeted precisely and with the least possible wastage. As is the case with our DSP solutions, static, dynamic and individual bidding strategies are supported.
DMP Solutions - Publisher & Advertiser:
The individual data management solutions from adverserve focus on differentiated customer targeting in real time. Information is collected and clustered in a dynamic data aggregation process across all channels while the advertising campaign is running. This target group segment data is fed back directly into the normal campaign cycle. We accompany every one of your customers on his/her individual customer journey with every marketing approach initiated by an ad impression. In addition the data material can be refined with external sources such as CRM data, for example. Managing the campaign using intelligent DMP solutions results in an outstanding return-on-investment.
We provide you with customer insights, so that you can place your marketing messages exactly where there is actual sale potential.