The Future of Advertising
Programmatic is revolutionizing media landscape and is entailing a never before seen scope of great opportunities. Our task is to realize the strengths of programmatic adertising for our customers. No matter of Ad Technologies, Strategy and Consulting or Operations - we are your leading expert.
At the beginning we are focusing on an appropriate choice of Ad Technology. As an indepentend Premium Reseller and Full-Service-Partner we know exactly, that every leading technology on the market brings its own peculiarities. In the course of an extensive evaluation process, the technical circumstances of your business as well as your requirements and business objectives are meticulously examined and defined. This forms the basis for your success on the programmatic advertising market.
The use of a technology that matches the company’s situation and the development of an overall programmatic strategy are closely related to each other. As advertiser or publisher - in the course of strategy development, the following topics are clarified in detail:
- Determination of buying strategies and marketing models
- Intelligent target-group clustering
- Yield management strategy
- Development of complex data analyses and data literacies
This strategy is subject to great dynamics and will be continually developed further. Thus you can quickly react to newly gained insights or changes in your company.
All our services are are tailored to our client's individual needs, placing importance on complete transparency. Whether Ad Server, SSP, DSP or DMP - our team of experts are acquainted with state-of-the art technology solutions and guarantee perfect management of your programmatic campaigns.
As equal partners we define in which way your media inventory is purchased or sold. Hereby we ensure efficient budget allocation and perfect inventory management. Moreover intelligent usage of Data respectively diversified models of data trading via DMP are gaining importance.
Interested? Read more here.